People are looking for immediate results, and scheduling appointments is often a deal-breaker. This is where Face Factor comes in, a beauty bar located in Southwest Philly that offers on-the-spot Lash, Brow, and Makeup services.
In this episode of the Scale Up Your Business podcast, the host sits down with Tawanda Curtis, owner of Face Factor, to discuss her journey in developing her business. Tawanda talks about her daily challenges and how she overcame them by creating a system that allowed walk-in customers to get their grooming done without appointments, one of the first of its kind in Philadelphia.
Tawanda’s success has been driven by her ability to recognize market opportunities, her passion for taking her business to the next level, and her commitment to providing a one-stop-shopping experience for her customers. With her unique approach, Tawanda’s business has seen a significant increase in customer base and growth.
One critical takeaway from this episode is the importance of having realistic expectations and creating a structure around your approach. As Tawanda suggests, you can save both time and money by structuring what you’re already doing. Having a plan or map of your goals is also helpful, and having structure in your approach is recommended.
Tawanda’s success with Face Factor has been furthered by her participation in a “scale up” program through La 21 CDC with support from the Philadelphia Commerce Department. This program provides business planning, training, technical assistance, and resources to help cohorts scale up their businesses and create jobs in Philadelphia.
The entrepreneurial path requires taking a business class, and she recommends the LA21 Scale-Up program for this purpose. The cohort provides an awesome experience, mapping out a realistic business plan that will ensure success.
The program has been designed to take business owners on a journey of growth, providing training and technical support needed to thrive in the competitive world of entrepreneurship.If you’re looking to create a successful business or grow your existing one, it’s essential to keep in mind the importance of recognizing market opportunities, creating a structure for your approach, and having realistic expectations. Tawanda Curtis and Face Factor are proof that with commitment, passion, and dedication, success is achievable.
To learn more about Tawanda, visit her website, Facebook, or Instagram. If you’re interested in applying to the program, visit LA21 Philly’s website to learn more and apply for their next Scale Up cohort.
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