Welcome to another insightful edition of the “Scale Up Your Business” podcast! Today, we had the pleasure of diving into a savory discussion with Nija Wiggins, the vibrant entrepreneur behind Corneeys, a Philly-based food cart known for its gourmet corn on the cob and popcorn. Her story isn’t just about corn; it’s about community, culture, and carving a niche in the competitive food industry.
From Family Recipes to Street Food Innovation
Nija Wiggins’ journey began in childhood, surrounded by a family celebrated for its culinary skills. Dreaming big yet starting small, she chose to focus on corn on the cob—a dish universally loved and simple to make, yet ripe for reinvention. Nija shared how her passion was supported and shaped by her family. She brainstormed ideas that led to the birth of Corneeys.
Corneeys isn’t just another street food vendor. Each flavor on the menu tells a story, connecting family history and diverse cultural heritages. From ‘The George’, named after her father who taught her the hustle, to ‘The Lisa’—a nod to Mexican street corn inspired by her Aunt Lisa. There’s also ‘The Calvin’, celebrating Jamaican flavors, and ‘The Juanita’, which offers a taste of Southern comfort.
Overcoming Challenges with Confidence and Community
Nija opened up about her initial challenges, notably the courage to start. Her greatest hurdle wasn’t the logistics of corn distribution but self-doubt. This echoes a sentiment many new entrepreneurs face—trusting in their vision and taking that first leap. Further, balancing her entrepreneurial aspirations with being a mother of twins added another layer of complexity. Nija’s story is a firm reminder of the persistence needed in entrepreneurship and the importance of community and family support.
Empowerment through Education: The Scale Up Impact
Participating in the Scale Up Your Business program was a turning point for Nija. The program helped her refine her business strategy, understand her audience, and grasp essential financial management skills. Scale Up’s personalized approach, including pairing her with a seasoned business coach, Angela Vendetti, was particularly beneficial.
Looking Ahead: Dreaming Big
Nija’s ambitions for Corneeys stretch far beyond the confines of a food cart. She envisions it becoming a Philadelphia landmark, akin to the city’s iconic Liberty Bell or savory cheesesteaks. Her plans include expanding into stadiums, boardwalks, and eventually establishing a brick-and-mortar location. These aspirations highlight her dedication not just to business growth but also to contributing positively to her community.
Our conversation with Nija is a powerful reminder of what’s possible with passion and determination. Her story is full of lessons on leveraging personal history, embracing community, and continually learning as an entrepreneur.
For anyone embarking on or running their own business, remember Nija’s words: “Nothing is impossible.” Stay curious, be confident, and, perhaps most importantly, share your knowledge and journey with others.
Catch this inspiring episode and connect with the flavors of Corneeys by following them on Instagram or their website at www.corneeys.com
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